Is it a bad thing when your 9 year old knows where to look on the shelf for the wine that you like but they never seem to have in stock? "Look, Mom, it is supposed to be RIGHT HERE!" What does that say about my parenting? Or what does that say about my daughter?
Actually, it probably says that she is a sucker for art on wine bottles just like her mother. I am a big fan of ROARING RED by Chateau LaFayette Reneau and have no doubt that the lion's deep green eyes didn't have something to do with it. A lion in a tuxedo will sell me every time. While not a big fan of their Northern White or the Emperor's Blush, I could be lured in by the fuzzy polar bear with warm pink cheeks or the happy little penguin tipping his glass. So I never say never when it comes to wine with good art on the label. Wineries like Bully Hill understand this and have been pulling people like me in as long as they have been making wine.
But does this just go for wine? Of course not. Packaging is the first thing we see when we go to make a purchase and it is that one chance to win us over with the first impression. After that, it will take something like someone telling us this is a fantastic product to look past the lack of effort on the outside to trust what is inside.
As often is the case, art imitates life. We go about judging people by the way they present themselves. Once in a while the package is not a fair representation of what is on the inside. We can be disappointed or pleasantly surprised. But we need to take a chance and investigate beyond the label. We need just a little taste to see if we were right. Then maybe a second taste in a different atmosphere or paired with different food. Sometimes it takes a few tries to truly decide if it makes the wine list of life or if we move on to look at other labels. If all else fails, you can walk to the other side of the store and just go for the hard liquor. After a few shots you won't ever remember that it came in a bottle!
No comments:
Post a Comment